Build a Virtual Clinic, Personal Brand, and New Income Stream in 90 Days
The Taking Ground system that scaled Zara Medical into 26 states can now be used by you to create your future in medicine.
Apply for Private Strategy CallMeet Dr. Jessica Edwards
Board-certified physician and medical entrepreneur Dr. Jessica Edwards has helped over 200 doctors transition from clinical practice to building profitable virtual businesses through her Taking Ground methodology.
After scaling her own telemedicine practice to 26 states, she now dedicates her time to helping fellow physicians create freedom through virtual clinics, personal branding, and multiple income streams.
Her unique approach combines medical expertise with business acumen to create proven frameworks specifically designed for healthcare professionals looking to expand their impact beyond traditional practice.
Physician Challenges We Solve
Stuck in the 9-5 Grind
"I want to launch something outside my practice but don't know where to start or how to find time with my current workload."
Invisible Expertise
"How do I build my brand when I barely have time for social media or content creation between patient visits?"
Unpackaged Knowledge
"I've got valuable knowledge that could help people, but I don't know how to package it into offers people will actually pay for."
Burnout Concerns
"I want to transition from clinical work but don't want to burn out trying to build a business from scratch with no guidance."
The Taking Ground Solution
Clinic-in-a-Box Framework
A done-with-you virtual clinic setup with EHR, booking, billing, and SOPs ready to deploy. We handle the technical setup while you focus on patient care and growth.
Physician Brand Strategy
Complete brand identity crafted specifically for doctors including logo, tagline, niche positioning, and content strategy to establish your authority.
Revenue Roadmap
Tailored monetization streams that align with your license, state regulations, and lifestyle goals - from digital products to high-ticket services.
Automated Systems
Infrastructure that runs without your constant attention - we set up your tech stack, workflows, and team so you can focus on high-value activities.
Physician Success Stories
43 Physician Questions - Answered
How do I build a virtual clinic?
Our Clinic-in-a-Box framework provides a complete virtual practice setup including EHR integration, telehealth platform, scheduling system, billing solutions, and operational protocols tailored to your specialty. We handle the technical implementation while you focus on delivering exceptional patient care.
What EHR or CRM is best?
You'll receive a customized tech stack recommendation based on your practice model, state requirements, patient volume, and budget. We've vetted dozens of options across different price points to identify the optimal combination for your specific needs and growth goals.
Can I use AI in my practice?
Absolutely! We provide compliant AI solutions for clinical notes, patient communication, content creation, and administrative tasks. All tools are vetted for HIPAA compliance and medical accuracy to save you 10+ hours per week while maintaining quality of care.
How do I become a brand as a doctor?
Your Personal Brand Kit includes professional logo design, tagline development, niche positioning strategy, brand story framework, and content pillars - all designed to differentiate you in your specialty. We help you transition from "just another doctor" to a recognized authority.
What are the best lead magnet ideas?
Access our swipe file of 20+ high-converting lead magnets specifically for medical professionals, including assessment quizzes, condition guides, video series, and downloadable tools - complete with templates and conversion funnel blueprints.
How should I price my services?
Our proven tier system ($97/$497/$2,000/$10k+) includes positioning strategies for each price point in the medical space, with scripts for handling objections and demonstrating value. We'll help you confidently charge what you're worth.
How do I get press coverage?
We provide a media pitch template, journalist contact list, and add you to our featured experts database that producers and reporters search for authoritative sources. Includes training on delivering sound bites that get quoted.
How can I get on podcasts?
We create your media kit, craft compelling pitch emails, and manage 3-5 outbound requests/month to relevant shows in your niche. Includes interview preparation and follow-up system to convert listeners into clients.
What's the best social media for doctors?
After analyzing your goals and comfort level, we recommend the ideal platform mix (TikTok, IG, LinkedIn, YouTube) and provide daily content swipe files, posting schedules, and engagement strategies for each channel.
How do I hire a team?
Complete SOPs for hiring VAs, medical assistants, content creators and operations staff - including role descriptions, interview templates, compensation guidelines, and onboarding checklists tailored to healthcare businesses.
Should I start a podcast or YouTube?
Our multimedia launch checklist compares both options with equipment recommendations, branding guidelines, content frameworks, and distribution strategies based on your personality type and audience preferences.
How do I improve patient retention?
Proven loyalty strategies including automated nurture sequences, value-packed newsletters, and re-engagement campaigns designed specifically for healthcare providers to keep patients active and referring others.
How do I hire a social media manager?
Complete hiring system including skills assessment, interview questions, content approval workflows, and performance metrics to ensure your brand voice remains professional while scaling your online presence.
Should I blog for SEO?
Our AI-powered blog framework includes 100+ medically-relevant keywords mapped to your niche, with a content strategy that actually converts readers into patients or clients - not just traffic.
How do I create multiple income streams?
We design a customized revenue mix including membership programs, online courses, high-ticket coaching, affiliate partnerships, and brand collaborations - all aligned with your expertise and compliant with medical regulations.
Taking Ground Programs
Incubator Access
- Weekly group coaching & mastermind sessions
- Done-for-you funnel setups and templates
- Direct Q&A access to Dr. Edwards
- Full library of swipe files and training
- Private community of physician entrepreneurs
- Monthly tech stack reviews and updates
1:1 Accelerator
- 8-week intensive brand & business implementation
- 3 private strategy calls per month with Dr. Edwards
- Customized tech stack setup and training
- Complete offer suite creation and pricing strategy
- Launch plan with email sequences and ads
- Ongoing support for 30 days post-launch
- VIP access to all templates and resources
Empire Launch VIP
- Full 90-day implementation with launch
- Includes team build (VA, editor, SMM)
- Weekly strategy sessions with Dr. Edwards
- Premium placement in our referral network
- Custom content creation for first 3 months
- Ongoing growth management and optimization
- Priority access to all new resources and tools
- Quarterly business reviews and planning
Physician Success Stories
Ready to Take Ground in Your Medical Career?
You're Not Just a Doctor.
You're a Brand. A Business. A Legacy Builder.
The Taking Ground system gives you the framework, tools, and support to build the medical career you truly want - on your terms.
Apply Now for Strategy Call